Mortgages, Money and Me – Sponsored post case study
In September/October 2017, Roni Gors of Mortgages, Money and Me worked with Karen of Smart Steps to Australia on a sponsored post collaboration.
I have a guest post over on my blog today from Roni (pictured) at Mortgages, Money and Me all about how to buy your first home in Australia. And Roni has a closed Facebook group where you can ask her questions about the home-buying process too (the link to it is in the top section of the blog post). Visit www.smartstepstoaustralia.com/blog. #guestpost #mortgages #homebuying #mortgagebroker #homesdownunder
Roni explained that she would like to market her services as a mortgage broker specifically to UK migrants.
After discussing the objectives for the post, it was agreed that the main goal would be to recruit members to Roni’s brand new home-buying Facebook group with a secondary objective of building trust through the article that would encourage people to sign up to her home-buyer email course and make her name recognisable in the migration niche.
Choosing a topic that mattered to readers
Karen asked her own private ‘Move to Australia’ Facebook community what questions and problems they had around buying a house in Australia and fed the replies back to Roni to discuss topics. This ensured the post was addressing the main pain points that Smart Steps readers were facing. Karen also did some research into SEO keywords that would suit the post subject.
Roni wrote the post based on the feedback from the Facebook group and the keywords, and it was published on 3rd October 2017. You can read the post here.
Sponsored post results
These were the results from the single sponsored post:
Posts received 28 Likes.
Posts received 6 comments.
Facebook posts had an organic reach of 870.
Within nine days of publishing the blog post, Roni’s Facebook group had grown from 35 members to 49. This is a 40% growth.
On the first two days of publication, the sponsored post received treble the number of Smart Steps to Australia’s usual total daily visits just to the one post. It continues to be a popular post and continues to receive search traffic.
Our phone chats and email discussions gave me the initial direction that I needed and your ongoing coaching helped me deliver an article that was true to my business, yet optimised for maximum client engagement.
Within minutes of you posting the article on facebook I had multiple requests to join my group, and within 48 hours I have had two client contacts. It is early days yet, but already I have had a far better response than traditional print advertising.
I would definitely like to continue our collaboration, and I can’t wait to see what we produce next!
If you would like to discuss collaboration ideas for one-off sponsored posts or bigger brand projects, please email me: [email protected] to start the conversation.