“Personally I have found this [Facebook] group massively supportive and helpful. I have relied on it throughout our process and will continue to do so as I trust you and the people you have recommended. Veronika is also most helpful. I will be looking more at your website for additional assistance as we start to plan our actual move. Thank you once again!“
Since its launch in August 2016, Smart Steps to Australia is fast becoming the go-to community for UK families who are looking to move to Australia. My website and closed Facebook group provide a positive, supportive environment for families looking to surround themselves with a like-minded community as they go through a life changing move to the other side of the world.
Interaction mainly takes place in the Facebook group, where members are a cheering squad for each other as they hit milestones such as being granted their visa, booking their flights, leaving the UK behind and settling into their new life in Australia.
“This [Facebook] group has helped us enormously, I initially made contact with Karen Bleakley after reading one of her wonderful articles in the Australia and New Zealand magazine. Karen has offered us her support by providing not only accurate information but much-needed reassurance as we draw closer to making the move down under. The group as a whole provides timely feedback and no question is too silly to ask. I check the group daily and even if I have not asked for advice personally, myself and my husband are often able to gain a lot from other members questions and feedback.”
Domain Authority: 19
Page Authority: 32
Monthly page views: 1700
Facebook group members: 500
Instagram followers: 750
Twitter followers: 200
Facebook page fans: 300
“Although I feel as though we are at the beginning of our journey to emigration, we are actually already years in when including decision making and my study. This is the most helpful group I have found for advice and genuine support without judgement. There is always someone who knows how you are feeling or can give advice for your situation. I will continue to use it as my main source of advice right up to the actual move and beyond.”
What makes a Smart Steps collaboration different
I am a blogger, a copywriter and a creative project planner with lots of experience in traditional and digital marketing. Some bloggers accept every sponsored post they are sent without question. I work a little differently – I only publish sponsored posts that are high quality AND helpful to my audience, AND I only host posts that will help the business reach their desired objectives.
If you would like to collaborate, I can work with you to ensure your campaign has realistic goals that can be tracked and measured. I will help you plan out your campaign and I can engage my audience in my active Facebook group to find out what content they need so that we can deliver it to them. I can help with planning images and keywords too. Unlike magazine advertising which only lasts as long as the issue is on the shelves, website content stays around – posts on my blog will continue to be shared and be searchable on Google so your single investment will have a very long, productive life that continues driving traffic to your site.
Between my blog and social media channels, I can help you build awareness and trust with this growing niche audience. Smart Steps readers are actively searching for reliable services to help them to make their move and they are looking at my site and social media to help direct their buying decisions. To maintain trust with my audience, I only work with brands that are highly relevant for my audience and which I feel align with the values of my business.
If you feel like you are a good fit, we offer a number of ways for you to work with Smart Steps to Australia. This includes full website sponsorship, sponsored posts (either one-off posts or a series of posts), reviews, press trips, participation in brand ambassador programs and social media promotion.
“This group and especially Karen and Veronika have been an amazing support and helped us with tough decisions and problems throughout the whole process. The advice we have received made us believe that emigrating was actually possible and wasn’t just a dream. The people that you have recommended complete the stepping stone adventure that we are all trying to achieve. At home we talk about this group weekly with the discussions everyone has and advice/experience people provide gives it a great community feeling but we have never met. I’m so pleased that I emailed you Karen 3 years ago for advice on emigrating as you gave us the confidence to try. Thank you. x”
Thank you so much for giving me the opportunity to collaborate with you!
Our phone chats and email discussions gave me the initial direction that I needed and your ongoing coaching helped me deliver an article that was true to my business, yet optimised for maximum client engagement. Within minutes of you posting the article on Facebook I had multiple requests to join my group, and within 48 hours I have had two client contacts. It is early days yet, but already I have had far better response than traditional print advertising. I would definitely like to continue our collaboration, and I can’t wait to see what we produce next!
Thank you once again,
Mortgages, Money and Me who wrote this sponsored guest post