What is Smart Steps to Australia and how can it help your brand?
SmartStepstoAustralia.com is the place that helps families with big dreams of moving to Australia to create a life they love. This magazine-style blog and supportive Facebook community take the stress out of relocating across the world and provide travel and lifestyle inspiration to help families thrive.
“Personally I have found this [Facebook] group massively supportive and helpful. I have relied on it throughout our process and will continue to do so as I trust you and the people you have recommended. Veronika is also most helpful. I will be looking more at your website for additional assistance as we start to plan our actual move. Thank you once again!“
In a recent survey, readers told me they only read other migration blogs for a short time to gain specific information, but they continue to read Smart Steps to Australia as the lifestyle and travel content means it stays relevant for them.
‘Your posts prior to moving were amazing for us. I still love reading your posts regarding all things Oz!’
We use our storytelling and digital marketing skills to build meaningful awareness of your brand to our audience of families who are moving to Australia for a better quality of life.
“This [Facebook] group has helped us enormously, I initially made contact with Karen Bleakley after reading one of her wonderful articles in the Australia and New Zealand magazine. Karen has offered us her support by providing not only accurate information but much-needed reassurance as we draw closer to making the move down under. The group as a whole provides timely feedback and no question is too silly to ask. I check the group daily and even if I have not asked for advice personally, myself and my husband are often able to gain a lot from other members questions and feedback.”
Monthly page views: 20,000+
Move to Australia Facebook group members: 2700
Thrive in Australia Facebook group members (just launched): 85
Instagram followers: 1180
Facebook page fans: 760 followers
“Although I feel as though we are at the beginning of our journey to emigration, we are actually already years in when including decision making and my study. This is the most helpful group I have found for advice and genuine support without judgement. There is always someone who knows how you are feeling or can give advice for your situation. I will continue to use it as my main source of advice right up to the actual move and beyond.”
What makes a Smart Steps collaboration different
I’m a blogger, a travel writer and a creative project planner with lots of experience in traditional and digital marketing. I love to tell a good story so enjoy working with brands that have a strong story to share.
If you would like to collaborate, I can work with you to ensure your campaign has realistic goals that can be tracked and measured. Unlike magazine advertising which only lasts as long as the issue is on the shelves, website content stays around – posts on my blog will continue to be shared and be searchable on Google so your single investment will have a very long, productive life that continues driving traffic to your site.
Between my blog and social media channels, I can help you build awareness and trust with my audience. Smart Steps readers are actively searching for reliable services in the migration, lifestyle and travel sectors, and they are looking at my site and social media to help direct their buying decisions. To maintain trust with my audience, I only work with brands that are highly relevant for my audience and which I feel align with the values of my business.
If you feel like you are a good fit, we offer a number of ways for you to work with Smart Steps to Australia. This includes sponsorship, sponsored posts (either one-off posts or a series of posts), reviews, press trips, participation in brand ambassador programs and social media promotion.
“This group and especially Karen and Veronika have been an amazing support and helped us with tough decisions and problems throughout the whole process. The advice we have received made us believe that emigrating was actually possible and wasn’t just a dream. The people that you have recommended complete the stepping stone adventure that we are all trying to achieve. At home we talk about this group weekly with the discussions everyone has and advice/experience people provide gives it a great community feeling but we have never met. I’m so pleased that I emailed you Karen 3 years ago for advice on emigrating as you gave us the confidence to try. Thank you. x”
Thank you so much for giving me the opportunity to collaborate with you!
Our phone chats and email discussions gave me the initial direction that I needed and your ongoing coaching helped me deliver an article that was true to my business, yet optimised for maximum client engagement. Within minutes of you posting the article on Facebook I had multiple requests to join my group, and within 48 hours I have had two client contacts. It is early days yet, but already I have had far better response than traditional print advertising. I would definitely like to continue our collaboration, and I can’t wait to see what we produce next!
Thank you once again,
Mortgages, Money and Me who wrote this sponsored guest post