Work With Me!

Hi, I’m Karen Bleakley, the Founder of Smart Steps to Australia. I’m also a travel writer, author and family blogger at Tales of a Twin Mum.

Karen Bleakley from Smart Steps to Australia headshot

Get your brand in front of engaged families who are in the process of migrating to Australia from the UK.


Since its launch in August 2016, Smart Steps to Australia is fast becoming the go-to community for UK families who are looking to move to Australia. My website and closed Facebook group provide a positive, supportive environment for families looking to surround themselves with a like-minded community as they go through a life changing move to the other side of the world.

Interaction mainly takes place in the Facebook group, where members are a cheering squad for each other as they hit milestones such as being granted their visa, booking their flights, leaving the UK behind and settling into their new life in Australia.

Personally I have found this [Facebook] group massively supportive and helpful. I have relied on it throughout our process and will continue to do so as I trust you and the people you have recommended. Veronika is also most helpful. I will be looking more at your website for additional assistance as we start to plan our actual move. Thank you once again!

Although I feel as though we are at the beginning of our journey to emigration, we are actually already years in when including decision making and my study. This is the most helpful group I have found for advice and genuine support without judgement. There is always someone who knows how you are feeling or can give advice for your situation. I will continue to use it as my main source of advice right up to the actual move and beyond.”

This group and especially Karen and Veronika have been an amazing support and helped us with tough decisions and problems throughout the whole process. The advice we have received made us believe that emigrating was actually possible and wasn’t just a dream. The people that you have recommended complete the stepping stone adventure that we are all trying to achieve. At home we talk about this group weekly with the discussions everyone has and advice/experience people provide gives it a great community feeling but we have never met. I’m so pleased that I emailed you Karen 3 years ago for advice on emigrating as you gave us the confidence to try. Thank you. x”

“This [Facebook] group has helped us enormously, I initially made contact with Karen Bleakley after reading one of her wonderful articles in the Australia and New Zealand magazine. Karen has offered us her support by providing not only accurate information but much-needed reassurance as we draw closer to making the move down under. The group as a whole provides timely feedback and no question is too silly to ask. I check the group daily and even if I have not asked for advice personally, myself and my husband are often able to gain a lot from other members questions and feedback.”

Key Stats:

The site launched in August 2016.
Domain Authority: 11
Page Authority: 25
Monthly page views (last three months average): 1210
Facebook group members: 210
Instagram followers: 650
Twitter followers: 190
Facebook page fans: 175

What Smart Steps can do for you

Between the blog and our social media channels, I can help you build awareness and trust with this growing niche audience. Smart Steps readers are actively searching for reliable services to help them to make their move and they are looking at my site and social media to help direct their buying decisions. To maintain trust with my audience, I only work with brands that are highly relevant for my audience and which I feel align with the values of my business.

If you feel like you are a good fit, we offer a number of ways for you to work with Smart Steps to Australia. This includes full website sponsorship, sponsored posts (either one-off posts or a series of posts), reviews, press trips, participation in brand ambassador programs and social media promotion. Download my media pack for full details.


To discuss opportunities, please email:

Please note: I do not sell follow links on my website, so please only make contact if you are happy with no follow links.

Sign up to receive an alert as soon as my premium products are available.

You have successfully subscribed!